We take pride in distilling and defining the "why" behind the organizations we partner with and empowering teams and inspiring audiences with it. We craft brand narratives. We align and optimize branded environments. We position international brands within the Vietnamese market, ensuring they resonate with local consumers. As a leading creative partner, we offer premium thought-leadership to our clients during pivotal moments. Our portfolio spans start-ups, companies scaling-up, those undergoing transformations, and businesses entering or exiting their market.

Our calling is to help organizations make a mark on the world. We offer tailored products and solutions to foster growth and pave the way towards clearly envisioned futures. Our partnership creates integral solutions that propel groups towards their vision or desired future. Our offerings include Consulting, Brand Strategy, Branding, Activation, Experience Design, Packaging Design, Production (both physical and digital), Communication, UI/UX, and more.

We have a proven, discovery-driven process. Our work is based on strategies that aim for success. It would be a rare case that just a logo and some colors would have a profound positive impact on a business, but who knows?

All deliverables serve the purpose of successfully bringing a new future into existence. Our deliverables range from Workshops, Brand Visioning, Identity Design, Experience Design, Packaging Design, Space Design, Brand Activation, Communication, Campaigns, and the Production of physical and digital things. We partner to discover the right ‘world’ of deliverables, and to create maximum value.

We focus on the ROI, or impact of our work above all. Instead of answering an RFP, we use an initial brief to begin strategy (a new brief) that is bespoke for our client partners goals. This is how we create a scope that works harder. This approach ensures that we focus on the right things that will have the greatest impact. Close collaboration with our clients also means that an extended team is present with an aligned vision of success.

Always bustling, never overwhelmed.

We create conditions for better decisions upstream.

We are a company that designs new futures.
We inspire our community and beyond.
We foster collaboration with the world’s brightest minds.
A belief in design as a change-maker propels us.
We believe anything is possible.
We take our client partner’s vision as seriously as our own and jump in to help make it a reality.

We have experience in many industries. Our process is, at the core, the same, and we are thrilled to learn new things. If we are new to your industry, perhaps that freshness is exactly what it takes to be breakthrough. Beginners mind?

Rice seeks out and utilizes any new technologies that allows us to work better. As critical thinking is our strength, we always use discretion in any action, especially ones that impact originality, craft or connection.

Most of our clients do their own market research in order to better understand how their USP is resonating with a specific target audience. We can provide market research through partners if certain data is missing, however we do believe that consensus on new things is also a highway to mediocrity.

We are selective. We seek clients that we can create partnerships with and whom share our values. We seek clients that are looking to make the world better or more interesting—if even just a little bit.

We are not good at making things that are not intended to last or solve a problem. We are not interested in making beautiful things without purpose. We are not good at doing work without a strong “why” at the core of it. We are not good at taking requests without asking if it is the right thing to do. We are not good at settling for ‘good enough’. If you are ready to work with an agency that demands the best out of YOU too, then we may be great for each other.

We do not have a rate card, our solutions are bespoke, and work in sequences.

A typical brand engagement (Research, Strategy, Verbal / Visual Identity) can range from 3 to 4 months—sometimes longer depending on needs and objectives of our client parters.

We listen to our client partners to understand time pressures. Project lead times are thoughtfully considered to deliver the best possible outcomes, as we work together to find solutions to deliver the best case future.

Our process is based on the discoveries (insights) we gather in close collaboration with our client partners. It starts with learning what reality is possible, what new future is imaginable—then listing out what is needed 
to bring that new future into existence.

We create relationships, develop deep understanding of the business and products and people running the show—the market, and the landscape, to equip us with uniqueness that will sets apart and propels a new
future (vision).

Projects are led by a team—Strategy, Project Management, Creative, Design, Production and Digital, whom are involved at every step and touchpoint.

At Rice we consider our clients and stakeholders as partners. We’re on a journey to reach a desired future together. Our process is structured to invite our partners involvement at each step, to avoid surprises or misunderstandings. In short, we collaborate and get the job done together.

We are 29+ strong at rice, everyone is a leader. We are a team of Directors, Graphic Designers, Software Engineers, Project Managers, Producers, Financiers, HR Managers, Office Managers—all of which, integral.

We primarily speak English and Vietnamese. At rice we’re proud of our multi-cultural team whom can also speak fluently French, German, Dutch and Japanese

Our main studio is in Ho Chi Minh City. We also have a presence in Tokyo, and we have worked successfully on projects across Europe, and the United States.

Our onboarding process is focused on both parties achieving clarity through alignments. We seek to align to remove assumptions or surprises. We move client partners through the process in the spirit of collaboration.