Nestled within the event space COMING SOON on the 1st floor, this pop-up marks another chapter in our journey to connect with a global audience through commerce and design.
Rice Store is a part of Rice ecosystem. It is a platform for our team and community to communicate through the products we design and curate. The store seeks to demonstrate what we as a company are most passionate about connecting communities and cultures, big ideas, design for good, and sustainability. With a strong foundation rooted in Vietnam, the store allows visitors to experience our commitment to meaningful design firsthand.
Things made and traded
Amplify voices
Create windows to culture
Broadcast extraordinary stories
Crafted to bring Vietnamese design to new audiences and environments. With each pop-up, we bring a piece of Vietnam’s creative pulse to new locations, sharing the stories of our artisans and their craft with a global audience. Design is a universal language, and Rice Store is how we share this language with the world.
Our first Tokyo pop-up has been no exception centers around Mãi, a line of furniture, objects, accessories, and games made from upcycled plastic materials. Mãi embodies our commitment to sustainability and innovative design—a reflection of our belief that great design can be both beautiful and responsible. Visitors to the pop-up have the chance to explore these products and witness firsthand how creativity can be a force for good.
This event in Shibuya has already welcomed hundreds of visitors, drawn to the thoughtful and innovative designs we’re proud to showcase. It’s more than just a shopping experience—it’s a chance to explore how design can connect people, inspire change, and elevate the everyday.
A Window to Culture Through Design
Rice Store is not just a retail space; it is a collaborative platform where ideas, values, and cultures converge; it exists to tell stories. Highlights big ideas, sustainability, design for good, and the connections between communities and cultures. The pop-ups are designed to be experiences that leave a lasting impression, inspiring visitors to think differently about design and its role in the world.
The success of our Tokyo event is only the beginning. With plans for more pop-ups in key international cities, we are expanding our global reach and continuing to introduce our designs to new audiences. The power of creativity with sustainability, and the Rice Store is our way of bringing that belief to life.
