13 Moons
Collaborators:
Photographer: Wing Chan
Scope of Work
Brand Strategy, Naming, Production, Verbal Identity, Visual Identity,
The calendar carries significant weight in Vietnamese culture. We use the Lunar calendar to plan our days—whether or not to sign a contract, move in a new home, or even to get married. Intrigued with the lunar information featured on every calendar in Vietnam, we created a new one with only this unique information. The traditional data implores that each day is affected by forces and therefore different. To illustrate "everyday is different", we borrowed expressive numerals from found Vietnamese books to design each unique page of this new traditional calendar.
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