Trip Tips
Scope of Work
Brand Strategy, Campaign, Naming, Verbal Identity, Visual Identity,
Because the best way to explore a city is through the know-it-alls that live there, we created Trip Tips. Trip Tips is a 'places you must visit' list curated by the team at Rice. It seeks to get locals to explore their city more. Of course tips become the ideal guide for culture-focused visitors. With a tightly scrutinized 10 entries per category, tips keeps fresh and updates often in a quickly changing environment. Rice believes Tips can challenge the status quo, create a healthy competition in cities, evolve scenes towards more thoughtful, and considerate experiences, celebrate the overachievers— the less obvious, and the up-and-coming, and promote domestic travel.
+ more
- less