Bánh Mì Awards
Scope of Work
Campaign, Product Design, Visual Identity,
Local media company Vietcetera created the Vietnam Restaurant & Bar Awards to recognize establishments raising the bar in food and beverage in Ho Chi Minh City, Vietnam. Rice was nominated to design the physical award. Initially inspired by the colloquial name of the annual event, "Bánh Mì Awards" Rice began abstracting the iconic Vietnamese bread until the form appeared as an abstract plate, a grain of rice or, indeed—a bánh mì. The entire award is solid brass. The front 'plate' is polished to a mirror, while the rest is left to become patinate. The awards were crafted by local black smith, Sébastien Sicot.
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